Five Marketing Tips to Implement while you’re on the Road Speaking
Speaking is the #1 way to grow your business. When you take action as a speaker you are increasing brand awareness, opportunities for brand leveraging, attracting potential clients and increasing revenue.
In the first 6 months of 2015 I’ve spent a significant amount of time on the road speaking and teaching at live events and conferences around the country.
At the last event I implemented a video marketing and brand awareness strategy. I was at this particular conference Tuesday through Friday. During that time I created 15 short videos that documented my experience and shared tips and strategies to help people grow their business. This is an excellent marketing strategy to implement when you’re on the road.
Check out one of the videos below:
I often get the question – “Denise, how can I best market my business.” Although marketing can be specific to your industry, business model and position in the marketplace, there are certain tried and true proven marketing strategies that will never go away. Below I share 5 that you can begin to implement or up-level in your business and live event speaking strategy.
- Tip #1 – Plan to give out an IFO (from the stage) for lead generation
- Tip #2 – If you can’t gift something from the stage, use small post cards with a picture of your IFO and dedicated URL or use a bitty.com URL to hand out to guests
- Tip #3 – Schedule a blog post or newsletter to go out right before or during your speaking engagement sharing the subject matter you’ll be speaking on
- Tip #4 – Schedule a free on-site training or open coaching for a set number of attendees. Make the time tin the evening once the daily conference schedule has ended.
- Tip 5 – Share your speaking points via social media while you’re at the event. If you don’t have someone traveling with you, you can schedule three or 4 points using hootsuite!
Unexpected Benefit – Be an Inspiration
During my time at the Incredible Factor Conference one of the attendees came up to me and in a rather shy voice she said she’d seen me doing videos throughout the conference and it gave her encouragement to do her own video. I asked her what was she going to do with it, she said she didn’t know. I told her I applauded her courage to do something she’d never done before and asked her if she’d be willing to share her message via social media. At first she was shocked and looked afraid. I told her that she wasn’t in business to serve herself and she agreed and told me she wold share it and she would start to do it regularly! That made me feel proud and glad that I can be an example of possibility to others.
What will you implement into your marketing strategy the next time you’re speaking at a live event? Share in the comments section below.